Wishing and Hoping - The Sears Wishbook: A Mirror of Our Times

Take a trip down memory lane with Chippewa Valley Museum Editor Diana Peterson as she delves into the history of the Sears Christmas Wishbook. In 1943, the Sears corporate newsletter told customers that the Wishbook served as a mirror of our times. Take a peek into seven decades of catalogs to see what was reflected in society and pop culture trends during those years. Share your stories about the anticipation of waiting for the catalog to arrive, the meticulous notes to help produce your Christmas list, and the heartbreaks and joys about what showed up under the tree.

The program is from 11-12, but we invite you for coffee time from 10:30-11.

This program is included with museum admission.

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